Spending money to save money doesn’t necessarily sound like a win-win proposition – or even a plausible one.

It is with The Athlete’s Connection ’s affiliate program.

The Athlete’s Connection has partnered with local and national merchants, arranging to earn a share of profits when shoppers deal with merchants via this Web site.

In turn, those profits – usually between 3 and 10 percent of a total purchase price – is deposited into our sister Web site, College Ball or Bust.com , to help deserving student-athletes go to college.

Visitors to the site can shop with nearly 60 merchants at our Online Mall page. Choose from categories including Sports Gear, Gift Ideas, Travel and Lodging and Technology.

Click on the logos of where you want to shop. Not only are you on your way at that top, but you’ve just saved yourself from looking through hard-to-find Web sites for the product you want with just one click of the mouse.

“Any of our commission comes straight back to supporting athletes,” said Lisa Sinclair, Executive Editor and founder of the Athlete’s Connection and College Ball or Bust. “That’s good money that makes a big difference for deserving athletes. That’s where the scholarships come from. The more money there is, the more athletes we can help.”

College Ball or Bust, started in 2004, aims to be the advocate for the many talented athletes who may be overlooked or fail to receive an offer simply because they do not understand the recruiting process.

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